The company says "The new look is part of its evolution to meet changing customer and community preferences" I do hope its not just buckling to the woke madness.
Fothergills UK as they are now trading as have stated that "The transition to the new branding will be gradual, so some seed packets may still have the previous design." Of course they will they were packed before they decided to change the name.
The company has gone through a lot of changes recently. Fothergill’s, based in Kentford, near Newmarket, appointed a new chief executive Michael Yates, in January. He was joined by executive chairman Steve Parkin, chief marketing officer Sonila Troka and chief commercial officer David Harker. Former commercial boss Mark Wootton left on October 16.
The new leadership team at Fothergill’s has more than 100 years of combined consumer experience in creating and growing brands. Steve Parkin was chief executive of Tommee Tippee brand owners Mayborn Group for 17 years. Sonila Troka led brand and marketing at Loreal, Johnsons & Johnson (J&J) and Procter and Gamble (P&G). David Harker worked at Salesforce Inc., as a senior account director, and started his career in sales at P&G.
In February 2022, the £50million turnover seed firm, which employs 250 people, was bought in a £100million-plus deal in a management buyout. This was backed by Harwood Private Capital, which took a material minority shareholding and OakNorth Bank. Last summer, Harwood Private Capital increased its shareholding of the company to take full control of the group.
The Fothergill’s group also includes the core brands of DT Brown, Johnsons and Darlac. More brand relaunches are promised in the new year along with new products in both the UK and other markets.
Which Logo do you like best? Personally I think they should have just removed the Mr from the old logo and centralised it over his head.
No comments:
Post a Comment