There are buttons I have that sometime I press or other people or events press them for me.
Marketing Bulls*t is one of them.
Marshalls popped this one in my In-Tray this morning. There are two triggers here.
Don't Try a Fear Close On Me - The clock counting down is supposed to make you decide to take advantage of the offer faster as you fear you might miss it.
Then there is that Classic "FREE Delivery" No they have worked out the profit margin and the cost of delivery has not just been ignored, it's in there and accounted for, or should be if they want to remain in Business.
Nothing is being given away Free its an illusion to make you feel like you gained something for nothing. It's done to make you think you are getting a better deal than you really are, and it works (on most people).
Now ask yourself are those seeds really FREE? or are they included in the price and I have found that the Stated RRP is often over quoted and the packs included in the mags have less seed than the purchased packs are sold for.
Less than Half Price BUT only for the Next 48 Hours!
OK I worked for a company that shall remain unnamed that had a store built into one of their warehouses that sold the merchandise for way more than all the other stores in the chain for the sole purpose that the over inflated RRP could be Legally stated in advertising that it had been sold at this price for more than 28 days, somewhere. When offers or marketing pushes were done, the discount looked much better than it really was, and it was not false advertising.
Remember they are still making a profit at selling it for alleged half price - But there will be a while stocks last or other time restriction like 48 Hours only! Watch how often these offers are repeated or extended another 48 Hours because they didn't sell as many as they were hoping.
Thompson & Morgan, Suttons, Dobies and the other members of the group are all doing this SEED Packets from + Free Delivery offer
We all know the delivery isn't free, it's included in the profit they are making from the sale at even the reduced price. The reality is these seeds have a restricted shelf life, and they need to get rid of the stock whist there is still some life as stated on the packet.
There are only two or 3 packs of seeds at 69p and then they are 89p and dearer.
Technically they are not lying the seeds start at 69p but 2 or 3 packs out of 800 or a 1000 seed varieties is a really low %.
At least the old Wilko 50p seed sale was that until the sale was nearing the end and then seeds when for silly money. With the likes of Seeds to Suit, and Seed Megastore who have a true 134 Variety at 49p. We can buy cheaper all year round